Crafting a solution and improving on it again and again until your early adopters love it.
TEST & ITERATE
STEP 1 - GET APPROVAL
This step is all about planning your MVP (Minimum Viable Product).
First, in order to get off to a good start, you need to ensure that you’ve defined what success looks like. We tend to think in terms of North Star metrics – these are guiding ambitions that enable us to check whether our project is heading in the right direction. They may not be linked to financial targets, rather they can be more relevant to the challenge or the intended audience.
For example: “We want to save our customers 100hrs of effort over 3 months” or “To see our [new product] on 10% of our customer’s desks”
Secondly, getting business buy-in is essential for your projects’ success. This is where we can start to think about what resources we will need for the MVP.
It’s a universal law that all plans will change, but knowing what to expect for the first stages can help us measure and review the project as it evolves.
STEP 2 -
TEST & ITERATE
Let's now run the MVP.
The single most important output from the cycle of iterative MVPs is – have we created something of value that goes some way to answering the challenge
In reality, it is likely that you will need to run multiple MVPs, each one building on the feedback and learnings from the previous one.
Not answering the solution with the first MPV is completely normal and expected. The best and most scalable solutions are those that have been tested and shaped by customer feedback.